Selected work



Obvious is an award-winning product strategy and design consultancy that's built great products for 120+ global organisations.

I joined Obvious first as a content consultant, and then grew into a creatively challenging generalist role. Over 3.5 years, I've worn multiple hats including that of a writer, marketer, salesperson and most recently as Chief of Staff.

Currently, I provide strategic advice to the executive suite while steering the ship for the sales and marketing team.

Marketing and Sales

Developing and implementing client acquisition and scaling strategies

Chief of Staff & Design Ops

Enhancing the efficiency of the executive suite and the design organisation

UX Writing

Designing on-brand, user-focused microcopy for digital products

Content Strategy & Production

Establishing and writing copy for various mixternal content properties

Coming soon →

© Sindhu Shivaprasad 2022

© Sindhu Shivaprasad 2024