about

A black and white portrait of Sindhu Shivaprasad.

๐Ÿ’ผ Writing and editing professionally for the last 8 years in freelance and full-time capacities, focusing on B2B and B2C.

๐Ÿ›  SEO, content marketing, UX writing, social media management, storytelling, art direction and production, scriptwriting, and communication.

๐ŸŽ“ NCTJ-accredited graduate from The University of Sheffield (MA Journalism) and Christ University (BA Journalism, Psychology and English Studies).

๐Ÿง  My identity as a POC Third Culture Individual at the intersection of tech, creativity and culture influences my work and worldview.

๐Ÿ† In Feb 2022, I won the Next Big Creator Writer’s Award, selected out of ~2000 candidates by veteran media pro, Roshan Abbas.

Working with me

I only need to be told once.
I work well independently, and am great at keeping track of what needs doing now or in the future without follow-ups.

I’m open to ambiguity.
I don’t need a clear roadmap right from the start, so long as there’s room to create it once things are clearer. Permanent ambuiguity isn’t my cuppa tea.

Giving and getting due credit is important to me.
I don’t seek praise, but appreciate getting proper credits for the work I’ve done. I don’t vibe with people who take all credit and give all blame.

I care about integrity and clarity.
I like working with people who call a spade a spade and know what they need support on. I also appreicate people who admit their mistakes/ lack of clarity.

I like being a fly on the wall.
I’m energised when I listen to interesting conversations without being expected to chip in. The more I listen, the more I learn.

I thrive in 1:1 conversations.
I enjoy meaningful talks over small talk, which is why I’m often misunderstood as anti-social or shy. I’m not ๐Ÿ™‚ In groups, I tend to listen and absorb more than I talk.

I’m an INFJ.
While I don’t subscribe to personality types much, this will help you better understand my thinking and preferences. Read more here.

I prioritise clear communication.
I respond well to people who understand the value of documenting journeys and keeping people on the same page.

I believe in “less, but better”.
When you work with me in any capacity, you’ll see I try to reduce complexities, concentrate on the essentials, and keep things simple.

I like feedback in written form.
I like having a living record of decisions and feedback. I also adjust to verbal feedback by writing it down and documenting it somewhere everyone can see.

I prefer conversing in English officially.
I’m fluent in other languages, but stick to business language at work so there’s no room for mistranslation or identity erasure.

Boundaries are important to me.
At work, I’m responsive on Slack, email and Zoom and prefer not to be contacted on my personal number/ messaging platforms.

CONTACT